Rafael Simón

Partner & CEO


Can we create novel production models by analysing surplus agricultural products available in many parts of the world? Is it possible to take advantage of these surpluses to generate new products that solve food problems? Are we capable of making these business models profitable, sustainable, transparent and that contribute value to society?

Personally, I think so. Wasting necessary resources is tragic and unfair to society and to the producers themselves. Our commitment is to provide the best way for these resources to reach consumers of all types, with different needs, cultures and lifestyles anywhere on the planet.

I have spent my working life as a partner and promoter of different companies in the financial and business consulting fields, getting involved in their growth, the consolidation of the business model and the materialization of objectives.